When you’re running a business, it feels like you’re juggling a million things. One tool we count on to make life easier is Mailchimp. If you’ve never heard of it, no stress.
Quick note: This isn’t an ad. We’re not getting paid to say this. Mailchimp is just a tool that has worked really well for many of our clients, and we think it could help you too.
Here’s what you need to know.
Mailchimp is a platform that helps you manage email marketing. That means you can collect emails, send newsletters, set up automatic messages, and track who’s opening and clicking your emails, all from one place. You don’t need to be a tech expert to use it either. It’s made for regular people trying to run real businesses.
If you’re in fashion, tech, real estate, or anything else where you sell online or want to stay in touch with customers, Mailchimp can help you. You can set up a simple email list and start sending updates about your products, services, or events.
How it works if you’re new:
- You sign up for an account (there’s a free version).
- You create a list where you collect people’s email addresses.
- You design emails using templates they already have (no need to start from scratch).
- You send your emails and see the results, like who opened it and who clicked a link.
You can also connect Mailchimp to your website or online store. If someone buys something or signs up on your site, Mailchimp can automatically add them to your email list.
WATCH THIS Beginner Friendly VIDEO To Get Started
If you already use Mailchimp, here are new ways you can get even more out of it:
- Automations: You can set up a welcome email that goes out every time someone signs up. Or a series of emails that tell a story over a few days. You don’t have to send them one by one; Mailchimp does it for you.
- Segmentation: Instead of sending the same email to everyone, you can group your audience based on what they like. For example, if you have a fashion brand, you can send sneaker updates to sneaker fans and dress updates to dress fans. Makes your emails feel more personal.
- Landing Pages: You can build simple web pages without needing a website. Great if you want to launch a quick sale, event, or special product without building a full website first.
- Social Media Posts: You can actually create and schedule social posts inside Mailchimp. It’s not just email. You can plan your Facebook, Instagram, or even LinkedIn posts from there too.
- Surveys: You can send surveys to your email list. This is an easy way to ask your customers what they want more of or why they didn’t buy.
- A/B Testing: If you’re not sure which email subject line will get more opens, Mailchimp lets you test two versions. It will show the better one to the rest of your list automatically.
A few reasons we stick with it:
- It’s affordable. You can start for free and only pay when you grow.
- It’s simple enough that you don’t need to hire a team just to use it.
- It has just enough features to cover what you need without feeling overwhelming.
At VA by Ella, we take email marketing seriously. Like we mentioned earlier, Mailchimp is a tool we know inside and out. If you need help setting up your lists, automations, landing pages, or anything else, we’ve got you. Check out our services and let’s talk if you need a hand with Mailchimp. We’d be happy to support you.
At the end of the day, Mailchimp helps you stay connected with people who actually want to hear from you. And that’s what builds a real business.
If you’re serious about growing your brand online, it’s worth trying. Even if you just start with one simple email a month.
